Vdara Hotel & Spa
Unique brand storytelling for an eco-friendly boutique retreat nestled on the world-famous Las Vegas Strip.
AD CAMPAIGN PHOTO SHOOT GRAPHIC DESIGN COLLATERAL DESIGN SOCIAL / DIGITAL
Vdara Hotel & Spa wanted to tout the fact that they were a relaxing escape on the Las Vegas Strip away from the typical hotel and casino experience and the frenzied atmosphere one comes to expect from a trip to Las Vegas, to … “Do Vegas Differently”. Leading a team of talented Art Directors and Designers, we came up with a unique ad campaign that used the “V” in their name as a visual device that also carried through to graphic design by way of collateral, logo identity, graphic language and patterns. We developed multiple visual touch-points and discussed with the client how we could craft a consumer journey to have people engage with the “V” though traditional marketing, social media, digital mailings, large format, and all of the consumer moments on property down to the nth degree.
Credits
Steve Averitt
Creative & Design Direction / Graphic Design
Matthew Connolly
Art Director / Designer / Retouching
Camie Jordan
Collateral Graphic Design
Tory Kooyman
Photo Shoot Producer
Ogara Bissell
Campaign Photography
Vanessa Guerrero
Retouching
Jennifer Francis / Jason Wright
Account Services