Vdara Hotel & Spa

 

Unique brand storytelling for an eco-friendly boutique retreat nestled on the world-famous Las Vegas Strip.

AD CAMPAIGN      PHOTO SHOOT      GRAPHIC DESIGN      COLLATERAL DESIGN      SOCIAL / DIGITAL

 
 
 
 

Vdara Hotel & Spa wanted to tout the fact that they were a relaxing escape on the Las Vegas Strip away from the typical hotel and casino experience and the frenzied atmosphere one comes to expect from a trip to Las Vegas, to … “Do Vegas Differently”. Leading a team of talented Art Directors and Designers, we came up with a unique ad campaign that used the “V” in their name as a visual device that also carried through to graphic design by way of collateral, logo identity, graphic language and patterns. We developed multiple visual touch-points and discussed with the client how we could craft a consumer journey to have people engage with the “V” though traditional marketing, social media, digital mailings, large format, and all of the consumer moments on property down to the nth degree.

 

 
 

Credits

Steve Averitt

  Creative & Design Direction / Graphic Design


Matthew Connolly

  Art Director / Designer / Retouching


Camie Jordan

  Collateral Graphic Design


Tory Kooyman

  Photo Shoot Producer


Ogara Bissell

  Campaign Photography


Vanessa Guerrero

  Retouching


Jennifer Francis / Jason Wright

  Account Services