El Encanto Hotel
Rebranding a gem of a hotel nestled in the hills of Santa Barbara, California to restore it to its past days of splendor.
BRANDING LOGO IDENTITY COLLATERAL DESIGN ADVERTISING PHOTO SHOOT
Orient Express took ownership of the El Encanto hotel, which was an iconic 1930-50s Hollywood hideaway, nestled in the hills of Santa Barbara to restore, update and bring into the 21st century. I lead a team of talented designers to bring the brand identity to life through modern touch-points and graphic language while paying homage to those past glory days. In addition, I partnered with some very talented creative directors to help tell the story of a re-imagined escape via multiple campaigns, including directing a photoshoot of the revamped property. Our goal through research and an understanding of the rich history was to develop a modern-day escape to serenity away from the hustle and bustle of everyday life.
Credits
Steve Averitt
Design & Creative Direction / Graphic Design
Natalia Chaffin
Creative Director / Brand Voice
David Wong
Creative Director
Jessica George
Graphic Design
Boris Kostov
Logo Identity
Bill Kauker
Art Director
Macduff Everton
Property Photographer